Hermione de Paula graduated from Central Saint Martins with a First-class degree in Fashion and Print, launching her label in 2008 after time working at Christian Dior Couture, Alexander McQueen, John Galliano and Giles. She made her debut at London Fashion Week in 2009 and has since gone on to expand the brand into multiple lifestyle categories with a renewed focus on bespoke bridal.
Hermione de Paula embodies a world where the exotic meets the traditional English rose country garden. Romantic surrealist prints and a look-closer approach to detail underpin her design philosophy, be it through one of her now classic kimono robes or couture embroidered gowns. There is always a sense of the bespoke, the hand-drawn, English craftsmanship. Working more as an artist than a typical fashion designer, Hermione celebrates the flora and fauna of the landscape around us: secret messages combine with flowers in disguise and paradisaical prints for you to find. The result? “Investment pieces you would want to keep in your wardrobe forever” - Joan Burstein, “Mrs B”, founder of Browns Fashion.